Yext, Inc. announced the launch of Yext Research on June 13, 2025, a new initiative designed to provide marketers and SEO professionals with critical insights. The program offers access to signals, benchmarks, and trends that define how brands are discovered and trusted in the new search era.
Yext Research aims to close the information gap faced by marketers who lack standard tools to track performance across fragmented channels like AI answers, local listings, reviews, and social platforms. The program is powered by advanced modeling and a continuously refreshed stream of over 2 billion data points.
This initiative builds on Yext's growing investment in visibility and intelligence, including the earlier acquisition of Places Scout and the launch of Yext Scout. Yext Research will regularly publish insights to clarify market shifts, measure performance, and guide brands on where to focus their efforts.
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