KFC introduced new Original Recipe Tenders and Zesty Comeback Sauce nationwide on October 14, 2024, marking a significant entry into the chicken tenders market. These tenders are double hand-breaded using KFC's secret blend of 11 herbs and spices.
The new offering is available as a $5 Original Recipe Tenders Box, which includes three tenders, Secret Recipe Fries, and two signature sauces. This value proposition aims to compete in the fast-food industry's ongoing 'chicken tenders battle'.
In addition to the tenders, KFC also launched new Cherry Pie Poppers and Cranberry Lemonade to complement the menu. Catherine Tan-Gillespie, Chief Marketing Officer and Chief Development Officer for KFC U.S., stated the new tenders are poised to win the chicken tender battle with their flavor and value.
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