Pizza Hut announced the 40th anniversary of its BOOK IT! program on October 1, 2024, by offering one million free Personal Pan Pizzas to readers of all ages. This initiative aims to foster a love for reading, extending the program's mission beyond children to families and communities.
The offer is valid from October 1 through October 30, 2024, or until one million Personal Pan Pizzas are redeemed, requiring an $8 minimum purchase. Pizza Hut U.S. President Carl Loredo stated the program has inspired over 70 million children to read over four decades.
The BOOK IT! program has evolved to include digital reading logs and virtual classrooms to meet modern educational needs, remaining completely free for participants. This celebration coincides with October's National Book Month, reinforcing the brand's commitment to literacy.
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