Yum China Holdings celebrated the victory of Jannik Sinner, global ambassador for Lavazza, at the Rolex Shanghai Masters. Lavazza, a joint venture with Yum China since early 2020, has opened over 100 stores across China, bringing Italian coffee experiences to consumers.
During the Rolex Shanghai Masters, the Lavazza joint venture implemented various marketing initiatives to enhance brand presence. These included a limited-edition 'LAVAZZA Shakerato' drink featuring Jannik Sinner, available exclusively in China, and special accessories like signed tennis balls and custom coffee cups.
Pizza Hut, another brand under Yum China, also participated in the Rolex Shanghai Masters by providing signature dishes to event attendees. This dual brand presence at a major international event underscores Yum China's strategy to leverage partnerships and marketing to engage customers and expand its market reach.
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