On September 10, 2025, Zillow announced the launch of Virtual Staging, an AI-powered feature built directly into Zillow Showcase, its premium listing experience. This allows home shoppers to see select rooms fully staged with curated design styles.
This product enhancement leverages artificial intelligence to create immersive and visually appealing listing photos, helping potential buyers envision themselves in a home. It aims to increase buyer engagement and interest in properties.
Virtual Staging is expected to further enhance the value proposition of Zillow Showcase, providing agents and sellers with an advanced tool to present homes in their best light and potentially accelerate sales.
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