Zebra Technologies and GreyOrange have announced a strategic partnership that combines Zebra’s SmartLens overhead RFID reader hardware and software with GreyOrange’s gStore execution platform. The joint solution is designed to give retailers item‑level inventory visibility in real time and to automate in‑store tasking based on continuous inventory signals.
The partnership addresses a persistent pain point in retail: inventory inaccuracy. In a pilot deployment at a national fashion retailer, the combined system achieved a 98 % on‑shelf availability rate, a level that can reduce lost sales, improve labor productivity, and support seamless omnichannel fulfillment. The pilot demonstrates that continuous RFID capture and AI‑driven orchestration can translate data into immediate, actionable tasks for store teams.
For Zebra, the deal expands its footprint into the retail execution space. By adding GreyOrange’s software‑centric orchestration layer to its existing RFID infrastructure, Zebra can offer a single‑vendor solution that integrates hardware, software, and mobile tasking. This positions the company to capture new revenue streams and deepen customer relationships in a market that increasingly demands end‑to‑end inventory management solutions.
GreyOrange benefits by gaining access to Zebra’s established hardware ecosystem and retail customer base. The partnership allows GreyOrange to scale its gStore platform more quickly, leveraging Zebra’s global reach to deliver AI‑driven inventory intelligence to a broader set of retailers.
The collaboration aligns with broader industry trends that emphasize AI, RFID, and real‑time data to drive operational efficiency and omnichannel success. As retailers seek to reduce inventory gaps and improve customer experience, the Zebra‑GreyOrange solution offers a compelling, technology‑integrated approach that can accelerate adoption of real‑time inventory management across the sector.
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