On October 8, 2025, Zebra Technologies Corporation (NASDAQ: ZBRA) announced a new collaboration with Tulip, a leader in frontline operations and a strategic software partner. The partnership is designed to enable manufacturers to seamlessly integrate traceability, quality management, production tracking, inventory control, and more directly into the flow of work using Zebra’s mobile computing devices and Tulip’s composable platform.
The collaboration combines select Zebra devices with Tulip’s platform to deliver a mobile‑first manufacturing execution system (MES) experience with out‑of‑the‑box connectivity. The solution provides real‑time visibility and AI‑enhanced workflow management, allowing frontline teams to capture data, monitor quality, and track inventory without adding complexity to existing processes.
By adding this integrated solution to its portfolio, Zebra expands its reach into the growing digital‑factory market and creates a new revenue opportunity that complements its existing hardware, software, and services offerings. The partnership also reinforces Zebra’s commitment to delivering scalable, user‑friendly, and AI‑enabled solutions that empower frontline operations worldwide.
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