On October 6, 2025, Zedge announced the launch of Tapedeck, a new music app and service that gives musicians greater control and fairer compensation. The platform builds on Zedge’s existing creator ecosystem, which has paid out millions of dollars each year through its Zedge Premium marketplace. Tapedeck is positioned to expand Zedge’s reach into the music distribution market, creating a new revenue stream for the company.
Tapedeck’s launch represents a strategic shift toward a broader creator economy, complementing Zedge’s AI‑powered content tools such as pAInt and Dataseeds.ai. By providing artists with a dedicated distribution channel, Zedge can capture a larger share of the creator monetization pie and deepen user engagement across its platforms. The move also aligns with Zedge’s focus on empowering creators and could drive incremental subscription and transaction revenue.
Investors should view the Tapedeck launch as a potential catalyst for growth, as it diversifies Zedge’s product portfolio and opens access to the lucrative music streaming and licensing market. The platform’s ability to offer fairer compensation may attract a larger creator base, increasing the volume of content and transactions on Zedge’s marketplace. If successful, Tapedeck could enhance Zedge’s competitive positioning and contribute to higher ARPMAU and overall profitability.
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