Amazfit, a global smart wearables brand owned by Zepp Health, announced a landmark partnership with Ruth Croft, a highly accomplished trail and ultra runner, and Rosa Lara Feliu, a rising Spanish mountain runner. This collaboration extends beyond traditional sponsorship, with Croft actively contributing to the creation and refinement of new Amazfit products by working closely with the R&D teams. Her extensive experience in performance demands and meticulous training approach will provide valuable athlete insights.
Croft, with over a decade at the pinnacle of the sport and victories at prestigious events like the Western States Endurance Run, brings a unique blend of athlete insight and product development experience. Rosa Lara Feliu, known for her tactical race style and strong connection to the grassroots trail community, represents the next generation of elite female athletes. Both athletes will integrate Amazfit’s T-Rex 3 and the Helio Strap into their training and race preparation.
Scott Shepley, Head of Global Marketing at Amazfit, stated that Ruth is more than an elite athlete; she is a partner in shaping the future of Amazfit products. This partnership strengthens Amazfit's role as a trusted partner to the global endurance community and reinforces its long-term strategy to create products and programs built for athletes, by athletes.
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