Zeta Global released its Zeta Economic Index (ZEI) for November 2024 on December 3, 2024. The ZEI's primary measure of US economic health, the Economic Index Score (EIS), rose to 70.9 points, marking a 2.4 point month-over-month increase. This is the first time the EIS has reached above 70 since April 2021.
This significant rise signals positive momentum for the US economy as the critical holiday season commences. Key factors influencing this positive trend include the conclusion of the US presidential election and a 25 basis point reduction in the federal funds rate, which have contributed to more robust consumer confidence.
David A. Steinberg, CEO of Zeta Global, highlighted that the ZEI provides a distinctive lens on the economy by leveraging real-time signals from actual consumer behavior. The rising interest in retail, travel, and automotive sectors reflects this increased confidence, offering valuable insights for decision-makers planning for the coming year.
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