At Zeta Live 2024 on September 26, 2024, Zeta Global announced the rollout of a new intelligent, connected mobile experience and an expanded lineup of generative AI Agents on the Zeta Marketing Platform. The intelligent mobile solution is purpose-built to integrate AI across all mobile touchpoints, enabling marketers to activate and coordinate personalized cross-channel campaigns.
The new mobile offering leverages identity and intelligence at its core, utilizing generative AI to create relevant experiences for customers across devices and channels. This aims to deliver enhanced customer experiences and persistent identity, resulting in improved consumer interactions and business outcomes.
Building on its earlier launch, Zeta expanded its generative AI Agents, which leverage Zeta’s proprietary data to analyze insights beyond existing first-party data. Zeta reported a 300% increase in month-over-month usage for its AI Agents, demonstrating strong customer adoption and impact on productivity and operational excellence.
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