Zeta Global announced the unveiling of its new Zeta Media Engine, Powered by Snowflake, on September 25, 2024. This solution is designed for people-based programmatic activation across the open web, utilizing Snowflake Data Clean Room, Zeta's Identity Graph, and AI tools.
The Zeta Media Engine provides Zeta’s intelligence, ID resolution, audience modeling, and media activation capabilities to marketers using Snowflake. This collaboration aims to enhance the precision of marketing programs without sacrificing scale, enabling marketers to enrich, expand, and activate their first-party data.
This new offering allows marketers to deliver personalized customer experiences through paid media activation, leading to greater precision, reduced waste, increased customer engagement, and improved outcomes at scale. The strategic partnership with Snowflake is a significant step in expanding Zeta's platform capabilities and market integration.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.