On March 10, 2025, Zeta Global issued a statement regarding proactive updates to its data terminology in the FY2024 10-K filing. This refinement aims to better reflect the evolving nature of data permissions and ensure clear and accurate disclosures for shareholders, preventing potential misinterpretations.
Zeta Global reaffirmed its commitment to transparency and upholding high compliance standards, stating that it collects permissioned data for web monitoring and email using methodologies compliant with federal laws, state laws, and self-regulatory programs. The company's data set includes 245 million US individuals who provided permission for online tracking by agreeing to publisher terms of service.
Additionally, the Zeta data set includes 110 million US individuals who provided permission for email via opt-in action. This clarification directly addresses concerns about data gathering and management, reinforcing the integrity of Zeta's data practices.
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