Zillow Group announced the launch of Zillow ProSM on October 15, 2025. The new suite is described as a first‑of‑its‑kind product line that unifies the tools agents need to close more transactions. The announcement marks a significant expansion of Zillow’s agent‑centric offerings.
Zillow ProSM is positioned to deepen the company’s relationship with real‑estate professionals by providing integrated solutions for marketing, lead management, and transaction coordination. By bundling these capabilities, Zillow aims to increase agent productivity and retention within its ecosystem. The suite also signals Zillow’s continued focus on monetizing its dominant audience through value‑added services.
The launch of Zillow ProSM represents a strategic shift toward a more comprehensive “housing super app” model, potentially creating new revenue streams from agent subscriptions and transaction fees. It also strengthens Zillow’s competitive position against brokerages that offer similar tools. The product launch is a material event that could influence Zillow’s future growth trajectory.
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