California Bank & Trust (CB&T), an affiliate of Zions Bancorporation, announced a multi-year founding sponsorship with San Diego Football Club (SDFC). This partnership designates CB&T as the Official Bank of SDFC for its inaugural 2025 Major League Soccer season.
The agreement positions CB&T as an elite Chrome Club Partner, enhancing its brand visibility and community engagement in the San Diego market. This strategic move aims to strengthen local ties and customer relationships within a key growth region.
This sponsorship is expected to bolster CB&T's presence and customer outreach, aligning with Zions Bancorporation's decentralized model emphasizing local authority and customer relationships. It represents a targeted effort to deepen market penetration.
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