California Bank & Trust (CB&T), an affiliate of Zions Bancorporation, successfully completed the integration of FirstBank's California banking operations. This strategic move significantly strengthens CB&T's presence in the Coachella Valley.
The integration includes four newly converted branches in the Coachella Valley, reinforcing CB&T's commitment to providing comprehensive banking solutions to local businesses, families, and community organizations. This expansion builds on the prior acquisition of FirstBank branches.
This operational milestone enhances Zions Bancorporation's footprint in attractive local markets. It leverages the company's regional focus to deepen customer relationships and expand its service offerings, contributing to overall market share.
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