Oxford Industries, Inc. (NYSE:OXM) is a leading branded apparel company that designs, sources, markets, and distributes products bearing the trademarks of its iconic lifestyle brands, including Tommy Bahama, Lilly Pulitzer, Johnny Was, Southern Tide, TBBC, Duck Head, and Jack Rogers. With a strong focus on creating compelling, differentiated products and delivering exceptional customer experiences, Oxford Industries has established itself as a formidable player in the highly competitive apparel industry.
Financials
In the latest fiscal year, Oxford Industries reported annual net income of $60,703,000 and annual revenue of $1,571,475,000. The company's annual operating cash flow stood at $244,284,000, while its annual free cash flow reached $170,186,000, showcasing its ability to generate robust cash flows to fund its strategic initiatives and reward shareholders.
Recent Developments
During the first quarter of fiscal 2024, Oxford Industries faced macroeconomic headwinds and lower levels of consumer sentiment, which impacted its financial performance. Net sales decreased by 5% to $398,184,000 compared to the first quarter of fiscal 2023. This decline was primarily driven by a $17 million year-over-year decrease in wholesale sales, as retailers were cautious in their inventory purchases due to muted consumer demand. Additionally, changes in the promotional cadence and events at the Lilly Pulitzer brand, as well as a 7% negative comparable sales in the direct-to-consumer channels, contributed to the top-line decline.
Despite these challenges, Oxford Industries' management remains focused on executing its long-term strategy. The company continues to invest in its brands, opening new stores and Marlin Bar locations, which are expected to drive top-line growth in fiscal 2025 and beyond. Additionally, the company is making progress on rebalancing its distribution capacity between the Eastern Seaboard and the West Coast, with the construction of a new distribution facility in Georgia to better serve its growing customer base in the Eastern and Southeastern regions.
Outlook
Looking ahead, Oxford Industries has provided updated guidance for fiscal 2024. The company now expects net sales to be between $1.59 billion and $1.63 billion, representing growth of 1% to 4% compared to the previous fiscal year. Gross margins are expected to be relatively flat, as the benefits from a lower proportion of wholesale sales are expected to be offset by increased promotional activity across the brands.
The company's adjusted operating margin is expected to decrease modestly from fiscal 2023 levels, primarily due to increased SG&A expenses related to investments in new stores, Marlin Bars, and technology initiatives. Oxford Industries anticipates adjusted earnings per share to be between $8.60 and $9.00, compared to $10.15 in the previous fiscal year.
In the second quarter of fiscal 2024, the company expects net sales to be between $430 million and $450 million, with an approximate 50 basis point contraction in gross margin due to the continued trend of increased sales during promotional events. Adjusted earnings per share for the second quarter are expected to be between $2.95 and $3.15, compared to $3.45 in the same period of the prior year.
Business Overview
Oxford Industries' geographic footprint is primarily focused on the United States, with some international presence through its licensing agreements. The company's revenue is generated across various distribution channels, including direct-to-consumer (e-commerce, retail, and food and beverage) and wholesale (specialty stores, department stores, and multi-branded e-commerce retailers).
In terms of revenue breakdowns, the company's largest operating group is Tommy Bahama, which accounted for 57% of total net sales in the first quarter of fiscal 2024. Lilly Pulitzer contributed 22% of net sales, while Johnny Was and the Emerging Brands segment (Southern Tide, TBBC, Duck Head, and Jack Rogers) made up the remaining 21%.
During the first quarter, Tommy Bahama experienced a 6% decrease in net sales, primarily due to a 20% decline in wholesale sales, a 5% decrease in full-price retail sales, and a 5% decrease in e-commerce sales. These declines were partially offset by an 8% increase in food and beverage sales and a 4% increase in outlet sales.
Lilly Pulitzer's net sales declined by 9% in the first quarter, driven by an 11% decrease in e-commerce sales, a 6% decrease in retail sales, and a 10% decrease in wholesale sales. The company attributed these declines to changes in the brand's promotional cadence and events.
Johnny Was, on the other hand, reported a 3.5% increase in net sales, driven by an 11% increase in e-commerce sales and a 4% increase in retail sales, partially offset by a 10% decrease in wholesale sales.
The Emerging Brands segment, which includes Southern Tide, TBBC, Duck Head, and the recently acquired Jack Rogers, saw a 3% decrease in net sales, primarily due to lower off-price wholesale sales and promotional e-commerce sales at Southern Tide and TBBC, partially offset by sales from the Jack Rogers brand acquisition.
Conclusion
Oxford Industries' strong brand portfolio, focus on innovation, and investments in its direct-to-consumer channels have positioned the company well to navigate the current macroeconomic environment. The company's ability to adapt its strategies and product offerings to meet evolving consumer preferences, while maintaining a disciplined approach to inventory management and cost control, will be crucial in driving long-term sustainable growth.
As Oxford Industries continues to execute its strategic initiatives, investors will closely monitor the company's ability to maintain its competitive edge, capitalize on emerging trends, and deliver consistent financial performance. With a strong balance sheet, robust cash flows, and a proven management team, Oxford Industries remains well-positioned to weather the current challenges and emerge as a stronger, more resilient lifestyle brand powerhouse.