B&G Foods has agreed to sell its Green Giant and Le Sieur frozen and shelf‑stable vegetable product lines in Canada to Nortera Foods. The transaction, which includes the brand’s Canadian manufacturing operations, is expected to close in the fourth quarter of 2025 or the first quarter of 2026, pending Canadian regulatory approval and customary closing conditions.
The sale follows B&G’s recent divestitures of the Green Giant U.S. shelf‑stable line to Seneca Foods in November 2023 and the Le Sueur U.S. shelf‑stable line to McCall Farms in August 2025. B&G is also evaluating a possible divestiture of its Green Giant U.S. frozen vegetable line, which would complete its exit from the Green Giant business that it acquired in 2015.
Barclays Capital Inc. and Deutsche Bank Securities Inc. served as financial advisors to B&G for the transaction. Nortera Foods, the long‑time primary co‑manufacturer of Green Giant in Canada, will assume ownership of the brands, positioning it to continue the product line in the Canadian market.
CEO Casey Keller said the deal is another milestone in B&G’s strategy to divest non‑core assets, sharpen focus and reduce long‑term debt. Proceeds will be used for general corporate purposes, including debt repayment, asset purchases and related taxes, fees and expenses. The terms of the transaction were not disclosed.
The divestiture is part of a broader portfolio reshaping strategy that has seen B&G sell brands such as Don Pepino and Sclafani sauces in May 2025 and Back to Nature in 2022, amid declining revenue and high leverage.
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