Dash™, the leading salt-free seasoning brand in the U.S. and a B&G Foods brand, announced on January 2, 2025, a partnership with Peloton instructor and fitness expert Hannah Corbin. This collaboration aims to encourage consumers to incorporate flavorful, salt-free options into their wellness journeys.
Hannah Corbin will create and share fun recipes and easy meal prep ideas, highlighting Dash™ salt-free seasonings as her preferred choice for adding flavor while controlling salt intake. Her content will feature popular Dash™ varieties such as Garlic & Herb, Lemon Pepper, Extra Spicy, and Everything But The Salt.
Ike Kim, Marketing Director at B&G Foods, emphasized that Hannah Corbin is an ideal partner for the Dash™ brand due to her advocacy for flavor and her ability to inspire followers. This partnership seeks to connect with consumers on their individualized wellness journeys, offering a flavorful alternative without sacrificing taste.
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