B&G Foods' Ortega® brand, a leading name in Mexican food products, announced on December 6, 2024, its partnership with Schafer Condon Carter (SCC) as its new agency of record. SCC, an independent creative agency, will lead creative efforts and develop a refreshed media plan for Ortega®.
The collaboration aims to elevate the Ortega® brand's visibility and solidify its presence among in-aisle Mexican food consumers. This initiative will highlight the brand's taco sauces and full range of Mexican food products, including taco shells, taco kits, and seasonings.
Chris Kirwin, Director of Brand Marketing at B&G Foods, stated that the partnership with SCC will build on Ortega®'s legacy with a forward-thinking, creative approach. The goal is to introduce exciting new products to loyal customers and new generations of shoppers through strategic media and compelling creative.
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