Braze announced on June 2, 2025, the successful completion of its previously announced acquisition of OfferFit, an AI decisioning company. This finalizes a strategic move to enhance Braze's customer engagement platform with advanced artificial intelligence capabilities.
The integration of OfferFit's multi-agent decisioning engine into Braze's platform is expected to provide marketers with a full spectrum of machine learning capabilities, including leading-edge generative AI and reinforcement learning technology. This aims to transform customer relationships and deliver mutual value to consumers and businesses.
This acquisition builds upon Braze's internal development of Project Catalyst, a native AI agent designed for personalized and optimized customer experiences. The combined expertise and technology are expected to elevate the strategic role of marketers by automating campaign creation and optimizing customer journeys at scale.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.