Sprinklr, Inc. (NYSE:CXM) is a leading provider of a Unified Customer Experience Management ("Unified-CXM") platform that enables organizations to manage their customer interactions across various digital channels. The company has established itself as a pioneer in the customer experience management space, leveraging its proprietary artificial intelligence (AI) technology to deliver comprehensive solutions for marketing, advertising, research, care, sales, and engagement.
Founded in 2009, Sprinklr has grown to become a trusted partner for enterprises across diverse industries. The company's Unified-CXM platform integrates seamlessly with a wide range of digital channels, allowing businesses to streamline their customer interactions and gain valuable insights. With a focus on innovation and a deep understanding of evolving customer needs, Sprinklr has positioned itself as a key player in the rapidly expanding customer experience management market.
Financials
In the latest fiscal year ended January 31, 2024, Sprinklr reported annual revenue of $732.36 million, a testament to the growing demand for its solutions. The company's net income for the year stood at $51.40 million, reflecting its ability to generate profitability. Additionally, Sprinklr's annual operating cash flow and free cash flow were $71.47 million and $51.14 million, respectively, highlighting the strength of its financial position.
During the first quarter of fiscal year 2025, Sprinklr continued to demonstrate its growth potential, reporting total revenue of $196.0 million, up 13% year-over-year. Subscription revenue, which accounts for the majority of the company's top line, grew 12% year-over-year to $177.4 million. The company's non-GAAP operating income for the quarter was $20.4 million, resulting in a 10% non-GAAP operating margin.
Sprinklr's geographic diversification is a key strength, with the Americas region contributing 59% of total revenue in the first quarter, followed by EMEA at 34% and other regions at 7%. This balanced revenue mix across different markets underscores the company's ability to capitalize on global opportunities.
Business Overview
The company's business model is centered around its Unified-CXM platform, which provides a comprehensive suite of solutions for enterprises to manage their customer interactions. Sprinklr's platform includes products that are licensed on a per-user basis as well as those based on different tiers of volume, catering to the diverse needs of its customer base.
Innovation and Product Development
One of the key drivers of Sprinklr's growth has been its focus on innovation and product development. The company has continuously enhanced its Unified-CXM platform, introducing new features and capabilities to address the evolving needs of its customers. In the first quarter, Sprinklr unveiled several notable product innovations, including the Sprinklr Digital Twin, an AI-powered solution that creates a virtual representation of a brand, its teams, and employees, and Sprinklr Surveys, a comprehensive voice-of-the-customer platform powered by generative AI.
Additionally, Sprinklr launched Sprinklr Voice Connect, a vertically integrated contact center-as-a-service (CCaaS) solution that integrates the company's service and telephony capabilities to deliver high-quality voice connections. These product enhancements demonstrate Sprinklr's commitment to staying at the forefront of the customer experience management industry.
Industry Recognition
The company's strong performance has also been recognized by industry analysts. In the first quarter, Forrester named Sprinklr a "Strong Performer" in its Conversational AI for Customer Service report, highlighting the company's ability to help enterprises improve productivity and reduce costs through advanced conversational AI. Furthermore, Sprinklr was named a Leader in the 2024 Magic Quadrant for Content Marketing Platforms for the fifth consecutive year, underscoring its comprehensive marketing capabilities.
Risks and Challenges
Despite the positive momentum, Sprinklr is not immune to the broader macroeconomic challenges facing the technology sector. In the first quarter, the company experienced a slowdown in new bookings, as well as increased customer churn and pricing pressure, primarily in its core product offerings. This has led Sprinklr to revise its revenue guidance for the full fiscal year 2025, while reaffirming its non-GAAP operating income guidance.
Strategic Actions
To address these challenges, Sprinklr has taken decisive actions, including restructuring its global workforce and making significant changes to its go-to-market strategy. The company has brought on experienced leaders, such as Scott Harvey from ServiceNow and Amitabh Misra from Adobe, to strengthen its sales and operational capabilities. Additionally, Sprinklr has appointed Trac Pham, a seasoned executive with a proven track record of scaling businesses, as its Co-Chief Executive Officer, partnering with founder Ragy Thomas.
These strategic moves are aimed at enhancing Sprinklr's execution capabilities, aligning its sales and delivery teams, and improving customer onboarding and retention. While the company acknowledges that these changes will take time to yield measurable results, Sprinklr remains confident in its long-term vision and ability to capitalize on the growing demand for unified customer experience management solutions.
Outlook
Looking ahead, Sprinklr's guidance for the second quarter of fiscal year 2025 includes total revenue in the range of $194 million to $195 million, representing 9% growth year-over-year at the midpoint. For the full fiscal year 2025, the company expects subscription revenue to be in the range of $714 million to $716 million, implying a 7% growth rate year-over-year at the midpoint. Sprinklr has reaffirmed its non-GAAP operating income guidance for the full year, which is expected to be in the range of $104 million to $105 million, translating to a 13% non-GAAP operating margin.
Conclusion
Despite the near-term challenges, Sprinklr's long-term prospects remain promising. The company's focus on innovation, its comprehensive Unified-CXM platform, and its growing customer base position it well to capitalize on the expanding customer experience management market. As Sprinklr continues to execute on its strategic initiatives and adapt to the evolving market dynamics, investors will be closely watching the company's progress in driving sustainable growth and profitability.