Sprinklr, in collaboration with IDC, unveiled the results of new research on the 2025 AI priorities for enterprise marketing and contact center leaders. The findings are compiled in the IDC Report: AI Everywhere Drives Intelligent Experiences for the Contact Center and Marketing Functions.
The report surveyed over 500 contact center and 500 marketing leaders, revealing that marketing leaders are seeking efficiencies, while contact center leaders are focused on digitizing and modernizing their tech stacks. Both groups identified the lack of skilled employees as a significant barrier to leveraging AI successfully.
Sprinklr CTO, Amitabh Misra, commented that 'AI-native customer service platforms, such as Sprinklr's CCaaS, will have a significant edge over other solutions in these times.' This research underscores the necessity for enterprises to embrace AI to create intelligent, empathetic experiences and operational efficiencies, aligning with Sprinklr's core offerings.
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