Sprinklr announced on December 3 2025 that it is now powering L’Oréal’s global employee advocacy program, extending a partnership that began in 2017 and was expanded in October 2020 to include a broader suite of unified‑CXM capabilities.
The program launched a pilot in 2024 and has now run for 18 months, generating more than 33 million organic impressions and a 4‑fold return on investment. The success is driven by 900 ambassadors across 18 business units who share curated content, with Sprinklr’s AI‑powered workflow automation ensuring brand consistency and compliance while amplifying reach.
The partnership showcases Sprinklr’s unified‑CXM platform, which integrates AI‑driven content curation, real‑time analytics, and automated distribution. This enables L’Oréal to leverage its workforce as brand ambassadors, increasing engagement and brand lift without compromising control over messaging or data security.
The announcement coincided with Sprinklr’s Q4 2025 earnings release, where the company reported revenue of $217.5 million—up 4 % year‑over‑year—and guided for 2026 revenue of $853–$854 million. EPS beat expectations by $0.02, largely due to disciplined cost management and higher‑margin AI services that offset modest subscription growth.
Management highlighted the employee advocacy success as evidence of Sprinklr’s ability to deliver measurable lift. The 4‑fold ROI was achieved through a mix of expanded reach, higher engagement rates, and cost efficiencies from automated content distribution, positioning Sprinklr to deepen its presence in the consumer‑goods sector and support its broader strategy of scaling AI capabilities across large enterprise accounts.
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