On October 8, 2025, Sprinklr announced that Anthony Coletta will join the company as Chief Financial Officer, effective immediately. The new CFO will report directly to President and CEO Rory Read and will oversee all financial operations, including planning, accounting, investor relations, and strategic growth initiatives.
Coletta brings more than two decades of financial leadership experience, most recently serving as Chief Investor Relations Officer at SAP SE and as CFO for SAP North America. His prior roles also include CFO for SAP Latin America & Caribbean, CFO of Market Units, and Chief Controlling Officer of Global Sales and Customer Operations, giving him deep expertise in scaling fast‑paced businesses and driving operational excellence.
By appointing Coletta, Sprinklr aims to strengthen its financial position and accelerate its transformation journey. His experience in managing large, complex organizations and his track record of generating market value are expected to support the company’s goals of hardening its business and delivering value to customers and stakeholders.
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