Executive Summary / Key Takeaways

• IPG is undergoing a significant strategic transformation, including a major restructuring program targeting $300M-$350M in run-rate expense savings by 2026, largely independent of the planned Omnicom merger synergies.
• First quarter 2025 results showed an organic revenue decrease of 3.6%, consistent with expectations and primarily impacted by trailing account losses from the prior year, which are expected to weigh more heavily in the first half of 2025.
• The company is leveraging its core technology assets like Acxiom data and the Interact platform to drive performance, enhance capabilities in high-growth areas like retail media and commerce, and integrate AI across its offerings.
• IPG maintains a strong balance sheet and liquidity position, supporting ongoing operations, strategic investments, and capital returns, although share repurchases are subject to merger-related limitations and dividends are contractually held flat pre-merger.
• The planned merger with Omnicom , expected to close in the second half of 2025, is a transformative event anticipated to create significant value through expanded capabilities, complementary geographic footprints, and substantial cost synergies.

Setting the Stage: Transformation in a Dynamic Industry

The Interpublic Group of Companies, Inc. (IPG) operates at the intersection of creativity and technology, providing marketing, communications, and business transformation services to clients worldwide. In an industry characterized by proliferating media complexity, evolving consumer behavior, and the rapid advancement of digital and AI technologies, marketers increasingly demand solutions that measurably drive growth and demonstrate clear return on investment. This dynamic landscape necessitates continuous adaptation and strategic evolution for global holding companies like IPG.

IPG's history reflects a blend of organic development and strategic portfolio adjustments. While built on a foundation of strong agency brands, the company has strategically invested in capabilities critical to the modern marketing ecosystem. The acquisition of Acxiom stands out as a particularly transformative move, providing foundational data and identity resolution assets that underpin much of IPG's current technological differentiation. More recently, the company has actively managed its portfolio through divestitures, such as the process involving digital specialist agencies R/GA and Huge, aiming to streamline operations and focus on higher-growth areas.

At the core of IPG's strategic response to industry shifts is its investment in technology and integrated platforms. The IPG engine and the Interact marketing intelligence platform represent the culmination of years of effort to unify capabilities across the portfolio. Fueled by Acxiom's privacy-compliant data spine, which encompasses 2.5 billion real people with significantly greater ID attributes and device matching capabilities than many competitors, Interact integrates data, technology, creativity, and production. This platform enables real-time insights, personalization at scale, and connectivity across agencies, driving performance in an increasingly data-led world. Recent initiatives, including the appointment of a Global Head of AI Commerce and the integration of Adobe (ADBE)'s GenStudio AI, underscore IPG's commitment to leveraging technology to enhance commerce solutions, unify content supply chains, and bring greater precision and accountability to creative and production workflows.

In the competitive arena, IPG faces formidable global holding companies like Omnicom , WPP (WPP), and Publicis Groupe (PUB), as well as challenges from tech giants offering in-house ad solutions and emerging AI platforms. While IPG boasts strengths in specialized communications, healthcare marketing, and a growing Principal Media Buying practice, it has faced headwinds from competitors leveraging scale and efficiency, particularly in the shift towards principal media buying. IPG's asset mix has historically featured more concentration in traditional areas compared to some peers, contributing to disparate performance. However, the company's strategic pivot, focusing on enhancing tech-enabled capabilities, streamlining operations, and pursuing targeted M&A in high-growth sectors like retail media and business transformation, is designed to address these competitive pressures and improve its growth profile.

Performance Reflecting Transition and Headwinds

IPG's recent financial performance reflects a period of transition, marked by the impact of prior account activity and the initial phases of strategic restructuring. In the first quarter of 2025, the company reported revenue before billable expenses of $2.0 billion, an 8.5% decrease from $2.2 billion in the prior-year period. Organic revenue before billable expenses saw a decrease of 3.6% in Q1 2025. This performance was consistent with management's expectations, largely driven by the anticipated impact of account losses over the preceding twelve months, which are projected to weigh on full-year 2025 growth by 4.5% to 5%. These headwinds intensified sequentially from the fourth quarter of 2024 and impacted results across various regions and segments, including the U.S., Europe, Asia Pacific, and the IAC and MDE segments.

Despite the overall organic decline, underlying business performance showed resilience in certain areas. The MDE segment posted organic growth of 2.2% in Q1 2025, driven by strong performance in media businesses and data management/analytics, particularly with clients in the healthcare, food/beverage, and technology/telecom sectors. Conversely, the IAC segment experienced a significant organic decrease of 10.3%, primarily due to client losses in the healthcare sector and softer performance in retail and auto/transportation, partially offset by growth in technology/telecom and financial services. The SCE segment saw an organic decrease of 2.4%, mainly from lower spend in food/beverage, other, and technology/telecom, though partially offset by gains in healthcare, retail, and financial services.

Profitability in Q1 2025 was significantly impacted by strategic restructuring charges. Adjusted EBITA, which excludes these charges and deal costs related to the Omnicom merger, was $186.5 million, resulting in a margin of 9.3% on revenue before billable expenses. This compares to an adjusted EBITA margin of 9.4% in Q1 2024. Reported operating income was $42.0 million, down from $184.2 million a year prior, reflecting $203.3 million in restructuring charges incurred during the quarter. Net loss available to IPG common stockholders was $85.4 million, or $0.23 per diluted share, compared to net income of $110.4 million, or $0.29 per diluted share, in Q1 2024. Adjusted diluted earnings per share, excluding restructuring, deal costs, and net losses on sales of businesses, was $0.33 in Q1 2025.

The restructuring program initiated in Q1 2025 is a key component of IPG's strategy to enhance efficiency and transform its operating structure. This program includes a planned reduction of approximately 1,500 employees and a reduction of the global real estate footprint by about 430,000 square feet. Total charges for these actions are expected to be in the range of $300 million to $350 million for the full year 2025, with approximately $203.3 million recognized in Q1. Management anticipates these actions will yield run-rate annualized expense savings of a similar magnitude ($300 million to $350 million) by 2026, largely accruing to the combined entity post-merger.

IPG maintains a solid financial foundation and strong liquidity. As of March 31, 2025, cash and cash equivalents stood at $1.9 billion. Net cash used in operating activities in Q1 2025 was $37.0 million, a notable improvement from $157.4 million used in Q1 2024, primarily due to historically low working capital usage. The company's debt structure is primarily long-term, with the next scheduled maturity not until 2028. IPG has access to a committed corporate credit facility of $1.5 billion, with $1.5 billion available as of March 31, 2025 (after accounting for letters of credit), and uncommitted lines of credit totaling $790.7 million. This liquidity position supports ongoing operations, strategic investments, and capital allocation priorities.

Outlook, Risks, and the Path Forward

Looking ahead, IPG's outlook for 2025 is shaped by the interplay of known headwinds and the anticipated benefits of its strategic transformation and the planned merger. The company remains on track with its full-year 2025 targets: an organic decrease of 1% to 2% in net revenue and an adjusted EBITDA margin of 16.6%. This guidance factors in the significant drag from trailing account losses, particularly impacting the first half of the year, and the expected in-year savings of approximately $250 million from the restructuring program. Management's confidence in maintaining margins despite projected revenue decline is rooted in its track record of operational discipline and the structural efficiencies being implemented.

The most significant factor shaping IPG's future is the planned acquisition by Omnicom , expected to close in the second half of 2025. This merger is anticipated to create a combined entity with expanded capabilities, complementary geographic footprints, and substantial cost synergies ($750 million identified, with limited overlap with IPG's standalone restructuring). The combined company is expected to be a leader in the industry, particularly in data-driven marketing, technology integration, and full-funnel solutions, leveraging the strengths of both organizations, including IPG's Acxiom data and Omnicom 's platforms.

However, the path forward is not without risks. The successful completion of the Omnicom merger is subject to regulatory approvals, including the ongoing FTC review, and other customary conditions. Delays or failure to close could impact the company's strategic trajectory and introduce uncertainty. Furthermore, integrating two large organizations presents operational challenges and potential risks to client and employee relationships. The broader macroeconomic and geopolitical uncertainty continues to pose risks to client spending levels, which could impact revenue performance regardless of internal initiatives. Changes in the competitive landscape, particularly the rapid evolution of technology like AI and shifts in media buying practices, require continuous adaptation and investment to maintain relevance.

IPG's strategic actions, including the comprehensive restructuring, ongoing investment in technology and platforms like Interact and Acxiom, and targeted M&A in high-growth areas, are designed to position the company for future success. While the near-term outlook reflects the impact of prior account dynamics, the underlying strategic pivot aims to enhance capabilities, improve efficiency, and rebalance the portfolio towards higher-growth opportunities. The planned merger with Omnicom represents a potentially transformative acceleration of this strategy, promising expanded scale, enhanced offerings, and significant financial synergies.

Conclusion

The Interpublic Group is navigating a period of strategic transformation aimed at strengthening its competitive position in a rapidly evolving marketing landscape. While recent financial results reflect the impact of trailing account losses and the initial costs of a significant restructuring program, the underlying strategic initiatives are focused on enhancing capabilities, driving efficiencies, and rebalancing the portfolio towards high-growth areas like data-driven media, commerce, and technology integration. The company's core technological assets, particularly Acxiom data and the Interact platform, provide a foundation for differentiation and are being leveraged to integrate AI and drive performance.

The planned merger with Omnicom represents a pivotal moment, holding the potential to create a combined entity with unmatched scale and capabilities. IPG's standalone restructuring efforts are designed to optimize its operating structure and contribute significant, largely independent, cost savings to the future combined company. While macroeconomic uncertainty and competitive pressures remain pertinent risks, IPG's strategic pivot, underpinned by its technological investments and operational discipline, positions it to potentially capitalize on future growth opportunities, particularly if the anticipated synergies and expanded offerings from the Omnicom (OMC) merger are successfully realized. Investors will be closely watching the progress of the merger, the execution of the restructuring plan, and the company's ability to demonstrate underlying business momentum beyond the impact of prior account headwinds.