Later, a social media and influencer marketing partner, announced a strategic partnership with Mavely, a subsidiary of Nu Skin Enterprises, to integrate affiliate capabilities into creator campaigns. This collaboration aims to provide marketers with full-funnel impact and measurable ROI through influencer marketing.
Mavely's platform will serve as a single connection point for dozens of affiliate networks, linking to its network of over 85,000 creators. This integration allows brands to seamlessly incorporate affiliate links into Later-driven influencer campaigns, enabling direct attribution of sales to specific creators.
The partnership is designed to address the challenge marketers face in measuring attributable revenue from influencer campaigns. It offers a rapid and friction-free setup across various existing affiliate networks, allowing marketers to focus on strategy and results rather than technical implementation.
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