Reservoir Media announced the launch of its new Mumbai-based subsidiary, PopIndia, marking its seventh global office. This strategic expansion signifies Reservoir's commitment to growing its presence in emerging markets. The company aims to tap into the high-growth potential of the Indian music industry.
PopIndia has already announced its first signing, singer, songwriter, and rapper Yohani. This initial signing demonstrates the subsidiary's immediate focus on acquiring local talent and building a regional catalog. Such localized efforts are key to establishing a strong foothold in new markets.
This move positions Reservoir to capitalize on higher growth rates and less competitive acquisition environments compared to mature markets. The establishment of PopIndia aligns with the company's broader strategy of building a global team with local expertise. This approach allows for tailored strategies and relationship building within specific regions.
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