Tilly's, Inc. announced the appointment of Nate Smith as its new President and Chief Executive Officer, effective August 18, 2025. Smith will also join the company's Board of Directors. This leadership transition marks a significant strategic shift for the specialty retailer.
In conjunction with Smith's appointment, Hezy Shaked, Co-Founder, Executive Chairman, and current President and Chief Executive Officer, will transition into the Executive Chairman role. Shaked expressed excitement about Smith joining the leadership team, citing his robust industry experience, core values, and strategic vision as key assets to revitalize the brand.
Nate Smith brings extensive experience from the outdoor and action sports retail sectors, having served as CEO of Marolina Outdoor, Inc. and President, Americas at Boardriders, Inc. His background also includes executive roles at Oakley, Inc. and Patagonia, Inc., following eight years of service in the United States Navy.
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